Sunday, December 28, 2014


10 out of 10

Objectified is a feature-length documentary film on industrial design, directed by Gary Hustwit. It examines the role of everyday non-living objects in our daily lives and the people who design them. According to Swiss Dots Production, the film is the second part in a 3-film series Design Trilogy, the first film being Helvetica which is about the famous typeface and the third film being the documentary Urbanized which discusses city design.

The movie leaves the viewer having been sensitized to what is perhaps its strongest invocation: the notion of intention. This film outlines the ephemeral experience of every designer, who has their dreams and desires that motivates them. The most important aspect is how every designer does things intentionally. Everything is designed and design is synonymous with intention, a lesson that designers and non-designers should understand. This movie is available on Netflix.

Objectified is a look at the creative work behind everything from toothbrushes to tech gadgets. It's about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.

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